Euna Solutions Case Study
About Euna
Euna Solutions is a leading provider of purpose-built, cloud-based software for public sector organizations across North America. With a mission to build trust and enable transparency in communities, Euna serves over 3,400 government agencies, school districts, nonprofits, and healthcare institutions. Its product suite includes budgeting, procurement, grants, payments, special education, and permitting solutions, designed to digitize and modernize the most critical administrative workflows in the public sector.
The Challenge
As Euna Solutions expanded its product offerings across ten distinct business lines, it became clear that their existing Salesforce instance could no longer support the complexity of its pricing and quoting needs. The team faced a highly manual, error-prone process for generating order forms and managing SKUs, with limited flexibility to support multi-variable pricing models. This not only created inefficiencies but also risked deal accuracy and slowed down the sales cycle. More critically, the lack of structure meant Euna couldn’t systematically align pricing with customer willingness to pay, resulting in suboptimal outcomes for both the business and its customers.
The Solution
Euna partnered with Veles to build a modern pricing infrastructure capable of supporting their growing product and customer complexity. Veles helped standardize all SKUs, implemented a flexible pricing logic with support for sliding tiers and multi-driver inputs, and automated the generation of order forms and SOWs using Euna’s custom templates. The result was a streamlined, scalable pricing system that seamlessly integrates into Euna’s go-to-market workflow while enabling long-term revenue architecture.
The Results
Streamlined Deal Execution: Sales teams can now generate order forms and SOWs automatically, reducing manual effort and improving speed to quote.
Pricing Governance at Scale: Standardized SKUs and tiered pricing logic allow for consistent and auditable pricing across all product lines.
Foundation for Growth: The new system supports enterprise-level reporting, subscription operations, and scalable revenue workflows—laying the groundwork for future growth.
Enabling Enterprise-Grade Commercial Operations
Euna Solutions has always been a mission-driven technology company, serving the nuanced needs of the public sector with precision and purpose. But behind every successful enterprise software platform lies an equally strong commercial infrastructure—one that enables the company to deliver its products with speed, accuracy, and consistency. As Euna scaled its go-to-market motion, it became clear that while their front-end software was leading the industry, its internal pricing systems were holding it back.
Their Salesforce environment, originally sufficient for a simpler product catalog, had become a bottleneck. It lacked the flexibility to support multi-dimensional pricing models across ten product lines, each with its own structure, use cases, and customer nuances. Sales reps found themselves navigating outdated SKUs, manually assembling order forms, and jumping through hoops just to reflect a common pricing scenario.
“We were trying to run a high-velocity revenue team using tools that weren’t designed for the complexity of our business,”
The process was not only inefficient—it introduced risk. Manual configurations created inconsistencies across deals, slowed down the quote-to-close cycle, and left little room for strategic oversight. Sales teams couldn’t move as quickly as they needed to, and operational leaders had limited visibility into how pricing was being applied across the business.
That’s when Euna turned to Veles—not just for a technical fix, but for a partner who could help them rethink how pricing should work at scale.
Veles didn’t layer a temporary solution on top of a broken foundation. They rebuilt it from first principles—starting with a clean, standardized SKU architecture that eliminated ambiguity and streamlined internal processes. From there, Veles introduced a pricing engine that supported multi-driver inputs (such as organization size, user tiers, or product bundles), implemented logic for sliding tiered pricing, and created workflows that aligned with how Euna’s sales team actually worked.
“Veles helped us standardize our SKUs and rethink how we define our pricing logic—moving us to a system that is both powerful and intuitive for our reps.”
The transformation was tangible. Sales reps could now configure deals in minutes instead of hours. Order forms and SOWs were auto-generated from approved templates, ensuring consistency across every contract. Instead of chasing formatting issues or price validation, teams could focus on selling.
Perhaps most importantly, the new infrastructure gave Euna’s leadership confidence. With real-time reporting capabilities across product lines, markets, and verticals, they could make informed decisions and plan for growth, knowing that their commercial operations were just as modern as the software they delivered.
“This isn’t just about pricing—it’s about building the revenue backbone of our company. Veles gave us the infrastructure to support reporting, subscription operations, and more.”
The result is a future-proof commercial system designed to not only keep up with Euna’s current growth but also enable the next chapter of scale, clarity, and operational excellence.